Beyond the Hype: Film3 Is Already Changing Entertainment
Here’s How We Did It
For years, we’ve heard the same buzzword-driven hype:
“Blockchain will change entertainment.”
“Decentralization is the future of Hollywood.”
“Greenlight yourself.”
But blockchain alone won’t fix the industry. Decentralization without structure is chaos. And just talking about change doesn’t make it happen.
Technology is only as powerful as the business model that supports it.
That’s why The Squad has spent the last four years not just talking about theory, but building. While others are stuck in “what ifs,” we’ve executed—turning Web3 x Entertainment x GenAI into a real, working business model —> Film3.
Film3 isn’t a concept—it’s an industry standard in motion.
This is what sets The Squad and the Film3 business model apart.
We aren’t just talking. We aren’t just throwing around words. We built a system that actually works.
✅ A real comprehensive business model
✅ A real strategy for creators
✅ A proven, scalable blueprint for the future of entertainment
While others are making surface-level ideations, The Squad is leading the industry forward.
Proven Execution, Not Just Ideation
Web3 is filled with vaporware. Most Web3 entertainment projects—and even traditional industry players—are pushing narrow concepts instead of execution.
Meanwhile, Film3 has already delivered real, live, functional products that are proving the model:
700+ Twitter Spaces – Driving education, conversation, and community engagement at scale.
NFT-funded feature films – In 2022, I Live Here Now (Julie Pacino), Goya-nominated Calladita (Miguel Faus) utilized a Film3 NFT strategy to fund their films while rewarding their community.
Red Flags – A historic Film3 short motion picture minted in January 2022, collected by Claire Silver, proving Web3 cinema’s viability.
Fully immersive Metaverse screenings in Voxels along with art gallery show in March 2022.
MetaCannes Film3 Festival – Founded in 2023, the only on-chain film festival in the world and the first non-AI, traditional film festival to curate a GenAI Cinema program. A real-world Film3 marketplace.
Decentralized Pictures – A blockchain-powered film fund providing community-driven financing and on-chain green-lighting, backed by American Zoetrope and key industry veterans.
Live-Action Series – Emmy-nominated RZR (David Bianchi + Gala Films).
The Coders Room – A groundbreaking Film3 writers' room reinventing how stories are created and produced.
Distribution Platforms – Bingeable, myco, Vabble, Gala Film – Film3-native platforms solving discoverability and monetization for decentralized entertainment.
Film3 OG / SquadPod – A hub for thought leadership, deep dives, and industry-shaping conversations.
AI-Powered Storytelling – Film3 leverages GenAI in content creation, from pre-production to world-building, streamlining production pipelines and expanding storytelling possibilities. (Under the Influencer , ᏌᎪᏂᎨ)
DPOP Studios – A Film3-native technology company powering next-gen production, AI tools, and Web3 storytelling infrastructure. Man With AI Movie Camera, the first feature-length film series to be generated on a single long-form prompt.
Pressman Film - the legendary studio behind Wall Street and American Psycho, is pioneering Film3 financing. In September 2024, CEO Sam Pressman launched a Republic campaign utilizing Avalanche blockchain, allowing both accredited and unaccredited investors to fund a slate of six films. With a minimum investment of $200, backers gain potential returns from production fees and net profits, along with exclusive perks like set visits and producer credits. This initiative exemplifies Web3’s power to democratize film financing, giving investors direct ownership and engagement in the filmmaking process.
Oscar nominated The Last Ranger, Executive Produced by Stephen Murray/Bingeable and screened at MetaCannes Film3 Festival 2024 edition.
While others theorize, we build.
We are not waiting for the industry to change. We are the change.
Full Control of the IP Lifecycle—The First End-to-End Model
Blockchain and the idea of decentralization is not a business model. While blockchain it enables transparency, ownership, and monetization, Film3 is the first fully integrated entertainment framework, embedding blockchain within a complete, scalable tech stack.
We didn’t just adopt blockchain and decentralization—we built a sustainable business model around it.
Film3 covers the entire IP lifecycle:
Funding & Investment – Community-driven financing and decentralized capital formation.
IP Ownership & Licensing – On-chain frameworks that protect creator sovereignty and enable scalable monetization and on-chain asset management.
Production – Streamlining costs for Film3-native feature films, shorts, and AI-driven projects.
Distribution & Revenue – Tokenized engagement, gamified incentives, and Web3-native pipelines
Monetization & Expansion – Programmable digital assets and fan-driven IP growth.
Marketing & Audience Activation – A community-first approach turning participation into economic utility.
Interoperability & AI – Tech-driven scalability for digital assets, AI-powered narratives, and interactive media.
This holistic approach means that we didn’t just introduce blockchain as a flashy add-on—we’ve redefined the entire lifecycle of IP creation, funding, distribution, and fan interaction.
Film3 has built the first fully integrated proven entertainment stack.
This is a new creator economy.
Creator-Led & Community-Powered—The Core of Film3
Traditional entertainment has always been controlled by gatekeepers—studios, networks, and executives who decide who gets to create, own, and profit from their work.
Film3 is different. The concept of creator-led studios, direct-to-audience distribution, and transparent revenue-sharing is not just bullet points—it’s baked into the DNA of every initiative we’ve launched.
Film3 doesn’t extract value from creators—it empowers them.
Creator-Owned Studios – Filmmakers, writers, and artists retain full control of their IP (The Squad, DPOP, Pressman Films).
Direct-to-Audience Engagement – Eliminating middlemen, connecting creators directly with their communities (Calladita, Gala Films).
Transparent Revenue Models – On-chain accounting ensures fair compensation, removing opaque studio-controlled backend deals. (Decentralized Pictures, Bingeable)
The real engine of Film3 is the community.
Unlike traditional entertainment, where audiences are passive consumers, Film3 transforms them into active participants—funding, expanding, and profiting from the content they support.
Community-Funded Productions – Web3-backed financing has already launched NFT-funded films like Calladita and I Live Here Now.
Decentralized IP Expansion – Unlike Hollywood’s restrictive licensing, Film3 enables fans to create, expand, and monetize within structured IP frameworks.
Distribution & Audience Activation – Community-driven engagement drives awareness, promotion, and decentralized distribution, already proven through festival activations and tokenized distribution models. (MetaCannes)
This isn’t theory. This is already happening.
Film3 isn’t a one-off trend—it’s a fully realized entertainment ecosystem built around creator ownership and community participation.
Final Thought: What Sets Film3 & The Squad Apart
Most people are still trying to solve entrenched industry problems by suggesting alternatives for financing, production costs, marketing and distribution.
The Squad is focused on what we are already doing.
Pioneering leadership and hands-on execution over four years of real-world projects.
A full-stack business model that covers the entire IP lifecycle.
Decentralized ownership and co-creation, empowering both creators and fans.
Authenticity and authority as storytellers and creator-first innovators.
Sustained community engagement and global recognition.
Pragmatic execution with a long-term vision, not just hype.
Most others in this space are either theorizing or building isolated pieces, while The Squad is creating the entire ecosystem that others will eventually try to replicate. We’ve built Film3 from the ground up, and that’s why The Squad is uniquely positioned to continue to lead the next era of entertainment.
When others say, "Blockchain and decentralization will change entertainment," we say, "Here's how we've already done it."
It’s called Film3.