Start Your enGEN3 🏁

Building Cinematic IP Economies

If you read my fan-powered entertainment article a couple of weeks ago, then you know I was just prepping you for what I’ve been heads down building for the last six months, which we announced in Variety last week: enGEN3, a collaborative cinematic universe builder.

But I need to take you back to the future.

In that same article, I wrote about fan fiction and dropped my AI-powered concept teaser trailer in honor of all the fans who had wanted my character, Julia Walker, in Poltergeist: The Legacy, resurrected. The power of GenAI gave me the ability to spin up my own fan fiction based on someone else’s IP.

After my young actor experience on Poltergeist: The Legacy a couple of decades ago, I wanted to continue telling stories in ever-expanding worlds with deep and complex character arcs. So, I decided to write the world I want to inhabit. At the time, I called it a Series Bible, and at the time, no one was going to let a young actor and budding writer just go make a TV Series. So, it languished in my hard drive.

In 2021, when I began to put together what is now the Film3™, even before we even had a term for it, I knew that my Stealth project would find life in Web3. I wasn’t entirely sure how, but by 2023 I had a sense that my project was going to prove the Film3™ business model. I showed the project and my vision for it to my close friend and Film3™ advisor Stephen Murray. His response was immediate: “This is how you scale your vision of Film3™.”

And while I’ve been building that project in stealth since 2023, and we have yet to announce it, enGEN3 was ignited by it. But here is the thing. I built enGEN3 for myself, as a way to manage a solo project, and an interactive franchise.

It was exactly one year ago when I showed it to my now partner in enGEN3, Phil McKenzie, founder of Goldfinch Entertainment, that he realized, as he says now, “Jordan doesn’t know what she has here.” To be fair, I didn’t.

Now, I think it’s important to note that I’m not alone in seeing the brand-to-participant model emerge in this way. As a film director I’ve always known that while my film may say, “A Film By Jordan Bayne”, and indeed it is my vision… there are several to hundreds of people, depending on the size of production, who make a film, cast and crew. In fact, I wrote another article on a visionary model called InDigEnt, which was a precursor by 20 years to the Film3™ business model and I argue is the DNA behind much of what I am building. Upon the shoulders of greatness I stand…

So for me, it’s the next iteration of what NFTs promised to be in 2021, call them assets or collectibles, is what I believe many of us are working out. These Digital assets are digital keys that unlock worlds, rewards, quests, gamifying cinema in a way that, prior to this moment, was a power only studios held because all the resources flowed through them via IP ownership and gatekeeping.

But Web3 has changed that. And the Film3™ business model, where IP ownership is a core principle, puts the power back with creators and how they want to engage with their communities. In traditional terms, fans, like the Swifties have shown us, we can cut out the gatekeepers and build worlds and IP economies alongside and directly to our communities.

This is enGEN3. We’re beyond collectible-driven crowdfunding, and beyond a blueprint for cinematic world expansion. We take fan engagement to the next level. We co-create and evolve IP economies. Interactive cinematic franchises, expanding with shared revenue generators. It’s not extractive. Its expansive.

“I think we’re going to get completely new kinds of film and entertainment from people who otherwise never would have been able to access the medium.” - Mark Andreessen

This is exactly what enGEN3 empowers. This is what we were built for. enGEN3 is the OS for cinematic universes — a system for building interactive franchises with creators and fans.

Let’s unpack this a little bit more, starting with Claynosaurz, a true innovator in the Web3 space. It’s been nothing but thrilling to watch them build, and I’m, sadly, not even a holder.

Claynosaurz proved what many of us have been saying for years: Web3-native IP can compete with the majors. What they’ve built is nothing short of groundbreaking. Claynosaurz showed that a Web3-first franchise can hold its own culturally with Disney, Netflix, and Pixar. They didn’t wait for permission. They built a world, in public, on-chain, and with real cultural heat behind them. They proved Web3-native IP can generate cultural heat and real revenue without needing Hollywood’s permission or validation. They built the audience first. The new show they announced is just one more thing they’re making for fans who are already there. This is a perfect example of the Film3™ direct to consumer model. Read the most recent Variety article.

They approached IP with real worldbuilding discipline. From the start, they’ve been clear about who they are and what kind of world they’re building. Wrote their own playbook. And they did it all while most of the space was still asking if “Web3 film” could even exist. They answered that question with a dinosaur roar.

But here’s the thing: what Claynosaurz achieved in 2022, in the middle of the bear market, makes them a unicorn.

Claynosaurz is one of one, a trailblazing example of what happens when vision, experience, and resources align to form a single, expansive IP. They built a standalone ecosystem from scratch. With a team of DreamWorks and Disney veterans, deep technical partners, and a collector base that showed up early and strong. That’s not common. That’s not replicable. That’s not most people’s story.

Nic Cabana, founder of Claynosaurz said something that stuck with me: “Distribution is free.” He’s right, the internet eliminated the cost of reaching audiences. But what about the fan who makes a viral remix? The creator who builds a game mod? The artist whose fan art becomes canon?

Free distribution is powerful. But without infrastructure for permissioned monetization, it’s still one-way value flow. enGEN3 is building the rails that let creators and fans not just share content freely, but also track, license, and monetize the remixes that add real value to the IP ecosystem. Remix culture can become a revenue stream, for everyone who contributes.

Most IP creators are solo builders, like myself. Small squads. People working on passion and fumes. They don’t need another masterclass in how someone else did it. They need tools.

enGEN3 gives them the tools — without the million-dollar runway.

Claynosaurz is the signal. They are legends. They are a North Star. Film3™ has always been positioned as the next wave of cinema. enGEN3 powers that wave.

This isn’t about comparison. It’s about capacity.

Claynosaurz built a franchise.

enGEN3 is building the next hundred.

enGEN3 is going to change the way global IPs are made, not by replacing creativity, but by powering it. We are the rails. We are the infrastructure. We are the promise of blockchain for creatives. We are the build-your-audience-organically engine, and the shared-benefit layer for co-created IP.

This isn’t “free fanfic.” This is structured co-creation. Permissioned storytelling. Revenue-sharing frameworks. Not just vibes.

enGEN3 powers studios, for creators and fans.

And the timing couldn’t be more critical.

In my June article, “Film3: The Missing Piece”, I wrote about how GenAI completed the Film3™ vision. The numbers are real: production costs down 80%+. Entire cinematic worlds built in weeks instead of years. The studio now lives on your laptop. Projects like ECHO HUNTER, the first GenAI film approved by SAG-AFTRA with a fully unionized cast, are proving this isn’t theory. It’s happening.

GenAI cracked open the last gate. The one that always kept creators like me waiting. Waiting for budget approval. Waiting for the right connections. Waiting for permission.

But here’s what I realized while building enGEN3: GenAI solves production. It doesn’t solve ownership. It doesn’t solve distribution. And it doesn’t solve monetization.

You can make a world-class film on your laptop now. But then what? Who owns the IP? How do you bring your community in as co-creators? How do you track and license the remixes? How do you build revenue loops that flow back to everyone who contributed?

That’s the infrastructure layer GenAI can’t provide. That’s what enGEN3 was built for.

And it’s not just creators who are ready for this shift. Audiences are demanding it.

We’re living through what I call the brand-to-participant era. People don’t just want to watch anymore. They want to collaborate, remix, co-create—and increasingly, they want real upside, not just social capital. The Swifties proved you can build economies around fandom. Claynosaurz proved you can build IP empires with your community, not just for them.

But most creators don’t have the tools to operationalize that. They’re stuck between two bad options: traditional gatekeepers who want to own everything, or chaotic free-for-all remix culture where value flows in one direction.

Meanwhile, those traditional gatekeepers? They’re collapsing.

Streaming broke the model. Subscriber churn is up. Content feels commoditized. Studios are fighting over scraps while audiences fragment into passionate micro-communities. The old system isn’t just gatekept, it’s unsustainable. And that collapse is creating a vacuum.

For the first time, we have the tools to fill it.

Stablecoins. Programmable payments. On-chain licensing infrastructure. These aren’t buzzwords. They’re functioning rails that let creators tie creation to compensation, automatically and transparently. You can now build IP economies that reward contribution at every level without needing a studio’s legal department or a traditional distribution deal.

Four forces converging at once [Read Giovanni Pedde’s article on enGEN3] :

• GenAI eliminated the production bottleneck

• Audiences are demanding participation with upside

• Legacy gatekeepers are collapsing

• Real economic infrastructure finally exists

This is the moment.

enGEN3 exists because all the pieces are finally here, and creators shouldn’t have to build this infrastructure themselves. They should be making worlds.

And it’s already happening.

We announced in Variety last week that By Blood & By Bone is the first project publicly launched through enGEN3. It’s the pilot for Ordinauts x Oni Force, the first anime inscribed on Bitcoin, combining with the first anime minted on Ethereum. We’re developing that pilot while simultaneously building the infrastructure with Ordinauts on enGEN3 to expand their cinematic universe.

And there’s more coming. A slate of creators building in parallel. Strategic partners we’ve signed to enGEN3 that will be announced soon.

Twenty years ago, I wrote a World no one would let me build.

Four years ago, I started The Squad, developed Film3™ business model because I knew there had to be a better way.

Two years ago, I started building the infrastructure for my stealth World that I needed.

One year ago, Phil McKenzie looked at what I’d built and said, “Jordan doesn’t know what she has here.” And I realized every creator needed it.

Last week, we told the world.

The studio system had a hundred-year head start.

In four years the Film3™business model developed what’s possible.

With enGEN3, we’re building what comes next.

For the solo creator with a laptop and a dream. For the small squad working on passion and fumes. For the filmmaker who’s been told “no” one too many times, and who knows that all they need is their 1,000 true fans and the tools to build their world.

We built the rails.

Now go build your world.

Start your enGEN3. 🏁