There's excitement in the air.
Everyone's talking about IP as the reserve currency of the 21st century. They're linking it to GenAI, to tokenization, to creator rights. Some are even calling it the next gold standard of the digital age.
Sound familiar?
We heard that with Bitcoin, too. Thought pieces are landing. Panels are convening. Founders are tweeting like they've discovered a new continent.
But if you've been building with me over the last four and a half years, you already know I've been saying this about IP ownership, creator rights, and revenue equity since day one in February 2021. It's been the foundational pillar of what I've built with The Squad and what I've articulated through Film3.
The Work Was Always About the Build
Week after week, I showed up on Twitter Spaces to lead and build a better future for filmmakers. I showed up with a handful of pioneers, and together we pushed forward. Those early Film3 Twitter Spaces were a live wire lab… a constant exploration of what was broken in the Hollywood entertainment system and what could be rebuilt.
They led to my articulation of the Film3 business model. It was infrastructure, both in theory and practice.
And I was not alone in building this vision. There were other early builders too: Miguel Faus (Goya nominated Calladita), Jason Charnick, Julie Pacino (I Live Here Now), David Bianchi (Emmy nominated RZR), Sarah Cole (Stoner Cats), Stephen Murray, Marty Keltz (Bingeable), Luis Vanegas and Julian Flores (The Coders Room), Phil McKenzie (Goldfinch), Leo Matchett (Decentralized Pictures), and James Connor (Vabble) and of course a shout of always to the original Squad, Landy Slattery, Sophie Ablett, Elle Toussi and Corrine Webber.
Those pioneers were all building individual parts of the plane while it was flying. They weren't waiting for permission. And we were building the foundation of a new system before most realized the old one was already collapsing.
This Moment Isn't a Revelation. It's a Checkpoint.
There's a difference between noticing a shift and living it. Between launching a project and building the infrastructure to support the entire ecosystem.
That's what The Squad has been focused on from the beginning. Not an individual part but Infrastructure. Not just content in Film3—but a model.
IP isn't just content.
It's culture. It's identity.
It's emotional capital.
GenAI Didn't Cause the Attribution Crisis
The crisis began decades ago when platforms like Facebook and Instagram built billion-dollar empires on the backs of creators, hosting work without consent, without licensing, without payment.
Attribution has been broken far longer than AI has been around.
From the beginning of building Film3, the IP economy was never theoretical, it was always the core of the Film3 Business Model I've been developing.
And today, that vision is echoing across the culture.
We see it in OG, community-first, PFP projects like:
0N1 Force, Azuki, Claynosaurz, which give holders creative agency inside expansive IP worlds.
We see it in infrastructure teams like:
Camp, KOR, and Story, who are putting IP on-chain, embedding licensing logic, and enforcing real-time royalty payouts.
This Is What I've Been Saying Since Day One
[circa Feb 2021]
It's the creators, not the gatekeepers, who deserve the majority of the revenue from their IP.
The Film3 Business Model I articulated years ago outlines exactly what we're seeing now: on-chain provenance, real-time royalties, and creator-controlled licensing working together as a unified system.
On-chain licensing and real-time royalty enforcement are the foundation of the next entertainment economy.
IP has always been king. Camp, KOR, and Story are simply confirming what we've already known all along:
A system where ownership is verifiable, attribution is automatic, and creator-led studios hold the reins is not a fantasy. It's the future.
In fact…
It's The Squad.
It is the Film3 Business Model.
It’s Film3
And I've been architecting this framework - Film3 - from the beginning.
The Next Chapter of Film3 Is Already Here
While teams like Camp, Core, and Story are building infrastructure for IP, focused on tracking, licensing, and attribution. The Squad has built the infrastructure of Film3: creative systems rooted in participation, ownership, and cultural continuity for the last 4.5 years.
Most recently, I’ve been building the the next chapter on top of the Foundation of Film3:
not just protected IP.
participatory IP.
Brand-to-participant IP.Not a one-way transaction.
Not extraction.
Expansion.
I've been quietly building a project that I've mentioned from time to time to the Film3 community. It expands on the Film3 Business Model I've spent years developing, taking it from framework to reality, showing how IP can expand rather than extract, how communities can co-create rather than just consume. Everything I’ve talked about globally over the years. The IP economy.
That's always been in my vision since early summer 2021, and that is the next chapter of Film3. And it's coming.
We've Long Advocated For:
On-chain provenance
Majority of revenue coming to creators
Transparent, creator-controlled licensing
AI collaboration (not extraction)
What this moment proves is simple:
I was right to build early. I was right to build hard.
What I laid down in Film3 wasn't just theory, it was a new blueprint.
The Eight Pillars of Film3 are being proven. And others in Web3 are finally building beside them, around them, and on top of them.
It's convergence.
As capital and talent flow in, they're plugging into an ecosystem we've already nurtured.
So: If you're new here - welcome.
If you've been watching - it's time to add value.
If you've been building - keep adding value. Don't extract.
Because the IP economy is inevitable...
Ready to dig deeper?
Follow my work.
Join the conversation.
Let's build a better future for creators - together.